MARKETING MANAGEMENT IN HIGHER EDUCATION UNDER COMPETITIVE PRESSURE: EVIDENCE FROM DEVELOPING ECONOMIES. Multidisciplinary Journal of Science and Technology, [S. l.], v. 6, n. 5, p. 188–196, 2026. Disponível em: https://www.mjstjournal.universalpublishings.com/index.php/mjst/article/view/7369. Acesso em: 19 may. 2026.