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Published
2025-11-01
Section
Articles
How to Cite
How to Cite
MARKETING TADQIQOTLARI ASOSIDA AYOLLAR YOZGI KIYIMLARI TAKLIF MODELLARINI VA IQTISODIY SAMARADORLIGINI ISHLAB CHIQISH.
Isroilova Navro‘za Baxtiyorjon qizi
Fargʻona davlat texnika universiteti ,“Yengil sanoat muhandisligi” kafedrasi assistenti
Keywords: marketing tadqiqotlari, ayollar kiyimlari, yozgi moda, dizayn modeli, iqtisodiy samaradorlik
Abstract
Ushbu maqolada ayollar yozgi kiyimlariga bo‘lgan talabni o‘rganish hamda marketing tadqiqotlari asosida yangi taklif modellari ishlab chiqish masalalari yoritilgan. Tadqiqot davomida bozor tahlili, iste’molchi ehtiyojlari va dizayn yo‘nalishlari o‘rganildi. Natijada iqtisodiy jihatdan samarali, estetik va funksional talablarga javob beruvchi yozgi kiyim modellari taklif etildi. Ushbu modellarni ishlab chiqarishga joriy etish ayollar kiyim bozori raqobatbardoshligini oshirishga xizmat qiladi.
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