Multidisciplinary Journal of Science and Technology

INCREASING THE EFFICIENCY OF SMALL BUSINESS IN RURAL DEVELOPMENT AND IMPROVING THE QUALITY OF LIFE OF THE POPULATION

Noraliyeva Zulfiya

2nd-year Master’s Student in Economics, TISU

Keywords: small business; rural development; quality of life; employment; household income; family entrepreneurship; rural infrastructure; microfinance; regional inequality; Uzbekistan

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Abstract

This article examines how increasing the efficiency of small business can become a practical mechanism for rural development and for improving the quality of life of the population in Uzbekistan. The study is based on the works of Uzbek researchers, current legal documents, and official statistical materials. The paper argues that the main issue in rural areas is not the simple numerical growth of enterprises, but the rise of their productivity, market integration, innovation capacity, and income-generating effect. It is proved that rural welfare improves most sustainably where small business is connected with processing, services, logistics, digital tools, and family entrepreneurship rather than remaining limited to low-value trade.

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